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A unique collaboration – Cellarmasters and Matt Blatt create style divine – inspired by wine


We had a fab time working with Cellarmasters, pairing fine wine with popular interior styles in a cool collaboration highlighting the way our purchases reflect our personalities.

“While matching wine with interior design mightn’t seem an obvious move, we had a great time working with the crew from Cellarmasters to select wine styles to complement popular decorating styles, and we were surprised by how effortlessly they tied together,” said Matt Blatt stylist Judyta Hulme.

Here’s a taste (or tipple) of what happened when the teams got together to create fabulous interior looks inspired by wonderful wine in Matt Blatt’s Alexandria showroom:


Industrial Style – inspired by Shiraz

Rustic timbers, lived-in leather, exposed brick, desert art and a hint of metal and masculinity make for a full-bodied style inspired by one of our rich, red favourites.

“The welcoming, handsome and yet slightly edgy style of this setting is all about showing off natural materials in an organic way – just like shiraz is all about the authentic flavours of a single variety of grape. This is a living space made for red wine and wintry nights on the sofa,” said Judyta.


French Provincial Style – inspired by Rose

Mixing shabby chic with curvy table legs, creamy tones, a hanging Turkish rug and vintage accessories, pretty-in-pink rose is the ideal accompaniment for any French provincial interior. “I see this setting as the ideal spot for pre-dinner party drinks on a spring evening. It’s Paris chic reinvented for effortless entertaining,” noted Judyta.



Art Deco Style – inspired by Sparkling

A bold blend of gold and moody velvet makes for a salon-style setting ideal for clinking glasses over a bottle of bubbly. “Glam, art-deco inspired interiors with plenty of gold accessories suit party-loving hosts whose idea of a fab night in includes sparkling cocktails, canapes and blaring Big Band from their vintage vinyl,” said Judyta.


Hamptons Style – inspired by Chardonnay

We’ve taken traditional Hamptons style up a dial with these bold blue hues, made to match the rich flavours of a golden chardonnay. “Blue is a timeless favourite for interiors, beloved by those who enjoy a bit of balance and harmony at home, and chardonnay is a timeless white wine which has stood the test of time on Australian tables for decades. It’s a match,” said Judyta.



Tropical Style – inspired by Vermentino

“The key to nailing the tropical look is to mix plenty of greenery – both natural and in textiles, accessories and art – with natural neutrals, rattan, cane, leather and timber for a ‘thrown together’ beach house look that mixes materials for maximum effect,” advised Judyta. And the drink to accompany the look is Mediterranean-inspired Vermentino – a vibrant, light drop with notes of lime, apple, sea spray and white florals made for mixing with seafood, salads and all things Italian.


Scandi Style – inspired by Sauvignon Blanc

“Light, bright interiors featuring plenty of white, blonde timbers, natural textures and some gorgeous greenery reflect the simple Nordic style we’ve been recreating in contemporary interiors for some time now,” said Judyta. Fresh, fruity and herbaceous, Sauvignon Blanc is the perfect partner for this modern look – easy to drink, available in a wide variety of flavours and loved the world over, just like Scandi style.


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